Company Update: Lara Whiteley Joins the GrapeConnect Team as Operations & User Experience Manager

It is with great excitement that we welcome Lara Whiteley to the team. As of September 24th, 2018, Lara serves as GrapeConnect’s new Operations and User Experience Manager.

As we enter our next phase of growth, it’s clear that Lara’s skill-set strongly compliments our focus to systematize and accelerate the success that buyers and sellers have on GrapeConnect. Both strengthening existing user relationships and building new ones is just as critical as the technical parts of our company’s roadmap. I couldn’t think of a better person than Lara to help us do that, we are thrilled to have her aboard,” shares Justin Charbonneau, GrapeConnect’s Co-Founder & CEO.

Lara Whiteley
Operations and User Experience Manager

Lara Whiteley began her career in the wine industry in 2013, where her winery role enabled her to gain experience in wine education and tasting room management. Wanting to expand her breadth of knowledge about other facets of the wine industry, Lara seized the opportunity to work and drive results within the distribution tier over the next 3 years of her career. Having direct experience serving stakeholders at all 3 tiers, Lara immediately understood GrapeConnect’s value proposition.

“Upon seeing the opportunity to be a part of the ground floor of a new and innovative tool that could only benefit growers and wineries alike, I knew I had to get onboard. Justin and his team have been incredibly welcoming and excited to have me as a part of the company. I am not only looking forward to seeing where this path takes me, but also the wine community as a whole,” Whiteley expresses.

Prior to her steps in the wine world, Lara received a Bachelor’s of Science from Georgia College. Her passion for agriculture began as a child on her grandparents’ farm where she helped in the garden and tended to the family’s cattle. “I see this as an opportunity to not only get back to my roots and be of aid at an agricultural level but expand my knowledge of this amazing industry even further.” 


More about GrapeConnect:

We are a rapidly growing B2B marketplace that serves the wholesale grape and bulk-wine trade.

Our modern platform empowers growers and producers to reliably connect and transact both inside and outside of their established networks. We continue to expand our suite of tools and services aimed at combatting the limited market transparency, paralyzing product-quality concerns, and high logistical risk of this deeply fragmented market.

In a short period of time, GrapeConnect has garnered thousands of vineyard/winery platform users and assembled a passionate team committed to making the vison of becoming the industry standard B2B marketplace for wine-producers a reality.


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